We've been through most startup phases. Including the ones that went wrong.
Two operators who share what worked and what didn't with your founders, for free. No selling to the cohort.
Startup leaders. Numbers people.
Felix and Colin spent years in leadership roles at startups, responsible for growth and for the numbers behind it. Along the way they hired freelancers and agencies for Google Ads, and it kept ending the same way.
The freelancer needs more managing than the work saves, because you can never really hand the topic off. The agency lacks the obsession with numbers that comes from carrying a P&L.
So they decided to offer what they had been looking for themselves: a partner who takes your growth as seriously as you do and takes Google Ads off your desk for good.
- Steered marketing teams across Europe.
- Finance for European markets, then C-level with the full P&L.
- Loves spreadsheets, unit economics and dogs. 🐶
Workshop: is paid even your channel?
Ninety minutes on when Google Ads makes sense, when it doesn't, and what a founder has to know before spending the first euro.
Office hours.
Thirty-minute slots, one founder at a time. Their account, their numbers, our honest read.
Live teardown.
Two or three cohort companies on Google, in front of everyone. What's working, what's burning budget, what we'd do first.
AI in Google Ads, honestly.
Where Google's AI helps your founders, where it quietly burns their budget, and how we use our own AI to make decisions instead of handing them over.