About
We've done the job you need done.
Not as advisors. As the person on the org chart: Head of Paid, Head of Sales, COO. Now we do the same thing for startups who aren't ready to hire full-time.
Our story
We've sat on your side of the table
We've sat in the board meeting where nobody could explain why CAC tripled. We've fired an underperforming agency and rebuilt acquisition from scratch. We've designed the sales handoff that turned a leaky funnel into closed revenue. All of it from inside the company, with our name on the results.
We come from operator and CFO seats. That's why we measure paid and sales in CAC, LTV, and pipeline velocity. Not in ROAS or lead volume. The numbers we report are the same ones we'd defend to a board.
Everything a full-time Head of Paid or Sales would deliver. Without the 6-month search.
Team
Felix & Colin
Felix Plastrotmann
Co-Founder · Operator · Revenue & Ops · LinkedIn
Built revenue engines from lead to closed deal and owned commercial KPIs end to end. Track record in turnarounds, scaling paid acquisition, and building new business models in international markets. Brings a COO/CFO background to paid and sales. Measures growth in unit economics, not vanity metrics.
Colin Deitert
Co-Founder · Operator · Growth & GTM · LinkedIn
Built growth and sales teams from the ground up, designed experimentation programs, and systematized go-to-market processes across multiple companies. Combines strategic thinking with data-driven execution to turn chaotic acquisition and sales setups into scalable structures.
Principles
How we operate
Operators, not consultants
We don't give advice from the outside. We've held the roles, owned the KPIs, and been accountable for the results. That's why we work the way we do.
No discovery phase
We don't spend months writing reports. We diagnose fast, start fixing what matters most, and show progress you can measure.
Built to hand over
Everything we build is designed for your team to run. The dashboards, the processes, the meeting cadences. They're yours. We're done when you don't need us anymore.