Services
What we deliver
Everything your startup needs to grow profitably and report confidently — without hiring a full team.
Pillar 1
Growth Ops
We work across your full funnel — acquisition, activation, retention, revenue, referral. First we figure out what's actually happening. Then we fix it. Then we make sure your team can keep it running.
Funnel Audit
Full transparency on acquisition, activation, retention, revenue, and referral performance across the AARRR framework.
Most startups can't answer basic questions: what does a customer actually cost? Which channel has the best payback? Where do users drop off? We pull your data from every source, build a single model, and give you the answers. Usually, the first pass surfaces problems worth fixing immediately.
- P&L deep-dive by channel, segment, and cohort
- Unit economics modelling (CAC, LTV, payback period)
- Spend efficiency audits across marketing and sales
- Cohort analysis and retention curve mapping
- Opportunity sizing and lever prioritisation
Channel Optimization
CAC by source, spend allocation, identifying what compounds vs. what's wasted.
You're probably spending across multiple channels without knowing which ones pay back and which ones just burn cash. We break down your CAC by source, map attribution properly, and reallocate budget to what actually compounds. Then we set targets so your team can manage it going forward.
- Multi-touch attribution and channel-level CAC analysis
- Budget reallocation from underperformers to compounders
- Cross-team goal alignment and shared KPIs
- Channel mix optimisation and spend reallocation
Conversion & Activation
Mapping the journey from first touch to first value moment, removing friction.
Users sign up and then... nothing. Or they start onboarding and drop off at step three. We map the full journey from first touch to first value moment, identify where the friction is, and fix it. You'll see exactly where users get stuck and what to do about it.
- End-to-end funnel mapping from first touch to revenue
- Onboarding drop-off analysis and friction removal
- Aha-moment identification and acceleration
- Conversion analysis and drop-off fixes
Retention & Lifecycle
Cohort analysis, drop-off triggers, lifecycle interventions.
Retention is where most growth models break. We build cohort curves that show you exactly when users churn and why. Then we design the lifecycle interventions — emails, nudges, re-engagement sequences — that actually move the needle. You get a dashboard that tracks it all in real time.
- Cohort retention curves by channel, segment, and product
- Churn driver identification and revenue impact quantification
- Engagement loops and lifecycle sequences
- Retention dashboard with automated alerts
Referral & Growth Loops
Measuring and building organic growth mechanics.
If your best customers aren't bringing you new ones, you're leaving growth on the table. We measure your organic contribution, design referral mechanics, and build tracking to see what's working. Some of the cheapest growth comes from systems most startups never set up.
- Organic growth contribution measurement
- Referral program design and implementation
- K-factor and viral loop tracking
- Incentive structure testing
Experimentation
Setting up test frameworks and processes for continuous optimization.
You're probably running 'tests' without proper controls, sample sizes, or a framework for deciding what to test next. We set up the experimentation stack — prioritization framework, test design, result interpretation — so your team learns faster from every dollar spent.
- Test design and prioritisation frameworks
- Experiment velocity tracking
- Statistical rigor and result interpretation
- Process for continuous optimization
Framework
The Growth Ops Framework
What we do at every stage of your funnel - across all three phases. Click any cell to see the detail.
Channel costs & attribution
Map every acquisition channel to its true cost. Multi-touch attribution, blended vs. marginal CAC, organic vs. paid split - full transparency on where your spend actually converts.
Best ROI channels
Identify which channels deliver the highest quality users at the lowest cost. Reallocate budget from underperformers to compounders.
CAC targets & budgets
Set channel-level CAC targets tied to LTV. Build budget models that scale spend proportionally to proven unit economics.
Onboarding drop-offs
Identify where new users abandon the onboarding flow. Pinpoint friction in sign-up, first session, and time-to-value sequences.
Aha-moment optimization
Define and accelerate the moment users first experience core value. Reduce time-to-aha through UX and lifecycle interventions.
Activation rate KPIs
Build dashboards tracking activation rates by cohort, channel, and segment. Set targets and alerting thresholds.
Cohort & churn analysis
Build cohort retention curves by channel, segment, and product. Identify churn drivers and quantify their revenue impact.
Engagement loops
Design and implement habit-forming loops that drive repeat usage. Email, push, in-app - coordinated lifecycle sequences.
Retention dashboard
Real-time retention monitoring with automated alerts. Track D1/D7/D30 rates and rolling cohort trends.
LTV, payback & pricing
Model customer lifetime value by segment. Calculate payback periods and assess pricing against willingness-to-pay data.
Paywall & monetization
Optimize conversion from free to paid. Test paywall placement, pricing tiers, and upgrade triggers.
Unit economics model
Build a living model connecting CAC, LTV, payback, and margin. The single source of truth for growth investment decisions.
Organic sources & virality
Measure organic growth contribution. Identify natural sharing behaviors and quantify your viral coefficient.
Referral mechanics
Design and implement referral programs. Test incentive structures, sharing mechanics, and referral funnels.
K-factor tracking
Build K-factor and viral loop dashboards. Monitor invites-per-user, conversion-per-invite, and loop velocity.
Pillar 2
Finance
The financial infrastructure that lets you make decisions with real numbers instead of gut feel.
FP&A
Budgeting, forecasting, scenario planning, financial modeling.
Your board asks for a forecast. You spend a week building it in a spreadsheet. Next quarter, you start from scratch. We build the model once — bottom-up, scenario-ready — so forecasting becomes an update, not a project.
- Bottom-up and top-down budgeting
- Rolling forecasts
- Scenario planning (best / base / worst)
- Financial modeling for growth decisions
Unit Economics & Controlling
CAC/LTV modeling, cohort-level profitability, contribution margin analysis.
Can you tell us your contribution margin by segment? Your CAC/LTV ratio by channel? If not, you're making growth decisions without knowing if they're profitable. We build the unit economics model that connects every dollar of spend to every dollar of revenue.
- CAC/LTV by channel and segment
- Cohort profitability analysis
- Contribution margin mapping
- P&L deep-dives
Cash Management
Runway tracking, burn rate optimization, working capital.
Running out of money is the most preventable way to die. We set up runway monitoring, burn rate tracking, and cash flow forecasts that update automatically. You and your investors always know exactly where you stand.
- Runway modeling and monitoring
- Burn rate optimization
- Working capital management
- Cash flow forecasting
Fundraising Readiness
Data room setup, investor-grade financial model, KPI narrative, due diligence preparation.
Investors don't just want a pitch — they want numbers that hold up under scrutiny. We prepare your data room, build an investor-grade financial model, and help you craft the KPI narrative that connects your metrics to your story. When due diligence starts, you're ready.
- Data room setup and organization
- Investor-grade financial model
- KPI narrative and storyline
- Due diligence preparation
Process
How we work
Kick-off phase (4+ weeks)
Goal-setting and kick-off
We align on what we're solving, what success looks like, and how we'll measure it.
Deep dive and diagnosis
We pull your data, talk to your team, and build the full picture — funnel, unit economics, cost structure, whatever's relevant.
Prioritisation and game plan
We show you what we found, what matters most, and what we'd fix first. You decide the priorities.
Implementation and monitoring (3+ months)
Implementation with stakeholders
We work alongside your team to implement. Not a slide deck — actual changes in your channels, models, and processes.
Monitoring and support
We set up the dashboards and meeting rhythms so your team can steer without us.